How Cyclone would run acquisition, creative, and subscriber economics for Red Delight, tied to the numbers you already track.
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Glenn,
Thank you again for the time and the conversation.
More than anything, I really appreciated how open and straightforward you were with us. You’ve built an incredible business with Red Delight, and getting to hear how you think about it, where it came from, and where you want to take it made us even more excited about the opportunity to work together.
I also really respect the way you think about growth. There’s no need to overcomplicate it. Put money to work, measure what comes back, learn from it, and earn the right to spend more. That mentality fits us incredibly well.
But beyond the numbers, I just think there’s something really special here. Red Delight exists because you personally needed a better option. You built the thing you couldn’t find. There’s a lot of heart behind that story, and we’d be grateful for the opportunity to help more people discover it.
If we get the opportunity to work together, we won’t take it lightly.
We’ll care about Red Delight. We’ll learn from you and your team. We’ll ask questions, listen, bring ideas, and be willing to change our minds when we’re wrong. We’ll celebrate the wins with you and work through the hard stuff alongside you.
We know you’re trusting us with something you’ve spent years building. That means a lot to us.
And with your biggest season right around the corner, we know there’s work to do. We’d be excited to roll up our sleeves, get alongside your team, and get after it together.
Thanks again for considering us, Glenn. We’d genuinely love the opportunity.
Four pillars. Economics runs the show. Everything else reports up to it. Tap any of them for the full breakdown, sliders included.
Contribution per subscriber, allowable acquisition cost, kill switches and scale triggers, plus a live calculator showing what it actually takes to reach seven figures. Built on your numbers once we lock them together. Play with it yourself.
Meta's Andromeda AI plus Google intent capture, both restructured so we can actually read what's working inside the first 30 days. Andromeda targets on creative signal, so the creative IS the targeting. Kill switches and scale rules built to your MER, not a vanity dashboard.
Not the influencer thing that burned you last time. A production system. Seed hundreds of micro-creators a month with a four-pack, no elaborate kit, no fee. Capture everything. Recut the winners into paid variations. Run them through the creator's own handle. This is the Grüns model that took them from launch to a $1.2B Unilever acquisition in 32 months.
You have 8,500 people on 4-week cadence. That's a machine, and right now it's under-used. We build the pre-subscription flows that convert one-time buyers into repeat, the re-engagement flows that catch subscribers before they cancel, and the post-purchase timing that matches how fast people actually eat four bars. Retention treated as an acquisition lever, because it is one.
Not a promise deck. A real operating plan. Here's the first 30 days, the ongoing rhythm after launch, and how we talk to each other in between.
You told us October through Mother's Day is when Red Delight crushes it. So we're not spending six weeks "learning your business." Here's everything that happens before we launch, compressed and ordered.
The leads on your account. The folks you'll talk to a lot. Not the whole roster, just the ones who'll be in your inbox and on your calls.
Your main point of contact. Runs the weekly calls, monthly reviews, and everything in between. Manages our largest and most complex DTC accounts. Runs a tight ship. Nothing gets missed.
One of Cyclone's senior leaders and heavily involved in your account. Ryan makes sure the entire operation behind Red Delight is running the way it should: onboarding, team coordination, reporting, process, execution across departments. You'll see a lot of him early, and he'll stay closely involved in monthly, quarterly, and larger working sessions as the account grows.
Keeps timelines tight and dependencies straight across paid, creative, and email. Nothing gets dropped between functions on her watch. The person following up when something needs to move faster.
Runs paid media strategy across every account we manage. In your account daily at the strategy layer. Direct line to our Meta and Google reps. Makes the real-time budget and scale calls when the account needs to move fast.
Runs all creative production and organic strategy at Cyclone. Leads our in-house team of videographers, photographers, and designers. Anything creative we need, whether it's for organic or paid social, flows through him. Nationally recognized creative pro.
Main engine of your Meta and social paid strategy. Where your daily campaign work actually gets built and shipped. Lives in the ad platforms every day. Sharp instincts for what's about to break and what's about to work.
Runs US creator sourcing and manages the seeding program end-to-end. Owns organic social strategy, high-level email strategy, and any other lifecycle work touching the account. Point person on creator-led content and how it feeds into the rest of the plan.
In Klaviyo every day. Audits, builds, writes, designs, and ships the flows, campaigns, SMS, and landing pages that make your 8,500 subscribers work harder. On Red Delight end to end for the lifecycle pillar.
One monthly retainer covering the full team and all four pillars (yes, Klaviyo included). Transparent ad management fees that come down as your spend goes up. Everything else billed at cost.
You're hiring a team, not a menu of hours. Roughly 15 people touch your account across paid, creative, organic, email, and account leadership. When the account needs more of something, we shift. Results and the work are what matter.
The retainer covers all four pillars: paid media strategy and daily execution on Meta and Google, the growth economics model and reporting, US creator sourcing and the seeding program, plus your full Klaviyo lifecycle (welcome, subscription saves, reorder triggers, retention series). All the design, video, and photo we need to feed the ads, produced by our own in-house team. No subcontractors, and video production is not billed on top.
Standing weekly calls. Monthly deep-dives on the numbers. Quarterly strategic reviews where we recalibrate the economics model against actuals. Daily direct access to the pod whenever you need us.
What's not in the retainer: pass-through items below (creator talent fees if any, video shoots, third-party software like Klaviyo). Everything else is covered.
Charged separately, on top of your ad spend. You pay ad spend directly to Meta and Google. This is our fee for managing it. As your spend goes up, our percentage goes down. Same table you'll see in the contract. No surprises.
Standard Cyclone marketing services agreement. It restates the pricing on this page plus the usual commercial stuff: 12-month initial term, month-to-month after that, 90-day minimum commitment, 30-day termination for convenience once you're past 90. Anything you want to negotiate, we sort out before signature. No surprises.
If you want to move forward, say the word and we'll send the contract over. If you want more time first, more questions, meet the whole team, dig deeper on any of the numbers in here, we're totally open to that too. Halloween is coming, and October through Mother's Day is your window. The sooner we start, the more of it we get to run.